Connecting Business – Growing Opportunities

Causeway's Tips for Writing a Winning Award Entry

As a business professional, have you ever considered entering an award? Awards can provide valuable recognition for your achievements, increase your business's visibility, and create opportunities for networking and growth. In fact, according to a recent study by the British Quality Foundation, 80% of award entrants reported an increase in business opportunities, and 71% said that winning an award had a positive impact on their reputation.

The Causeway Awards, taking place in October 2023, offer a unique opportunity for businesses across Scotland, Ireland, and Northern Ireland to showcase their successes and be recognised for their outstanding contributions to trade across the Irish Sea. These awards celebrate excellence in various categories, including Innovation, Sustainability, Export Achievement, and Community Impact. Participating in the Causeway Awards allows you to demonstrate your business's positive impact on the industry, environment, society, and the local communities you serve. 

Whether you are a startup, an established company, or a trailblazerin your field, the Causeway Awards provide a prestigious platform to gain recognition, elevate your brand, and inspire others in the business community. To help you seize this incredible opportunity to showcase your accomplishments and position your business as a leader in your industry, we’re revealing some of our top tips for writing a winning award entry.

Know Your Audience

Before you start writing, it's important to understand what the judges will be looking for. Take the time to research the category and criteria for the award you are entering. By investing time in researching, you can gain a deeper understanding of the panel’s expectations and tailor your award entry to align with their preferences. This targeted approach will significantly increase your chances of creating a compelling entry that stands out from the competition. 

Here's how you can effectively research your audience and judges:

    1. Study the Award Guidelines: Start by thoroughly reading the award guidelines, paying attention to the specific criteria, processes, and any additional information.
    2. Review Past Winners and Finalists: Look for common themes, unique approaches, and outstanding achievements that resonated with the judges.
    3. Seek Recommendations: Ask colleagues, mentors, or industry experts for guidance and tips on what judges appreciate in entries.

Remember that business awards aim to recognise exceptional achievements, so understanding your audience is key to crafting an entry that resonates and showcases your business's strengths effectively. 

Create a Compelling Presentation

As you write your award entry, remember that presentation is key to capturing the judges' attention and standing out from the competition. Don't be afraid to show your enthusiasm and pride for your work. This can come through in your writing and help you stand out from the competition. 

Here are some tips to make your entry shine:

    1. Clear Structure: Organise your entry logically with headings and defined sections like challenges, actions, and results.
    2. Engaging Introduction: Start with a captivating anecdote or surprising fact to grab the judges' attention and make them eager to discover your remarkable journey.
    3. Captivating Language: Use vivid storytelling techniques to bring your achievements to life, evoking emotions and employing descriptive language.
    4. Visuals and Supporting Materials: Enhance your entry with visuals like graphs, charts, or images that reinforce your achievements and provide context.
    5. Proofread and Edit: Meticulously check for errors, ensure clarity, and refine the flow of your writing. Grammarly is a great free resource for proofreading content.
    6. Be concise: While it's important to provide enough detail to make your case, it's also important to stick to the word limit and showcase the most important points.
    7. Seek Feedback: Share your entry with trusted colleagues or mentors for valuable insights to strengthen it. They may be able to spot areas for improvement or suggest additional evidence to strengthen your case.

The presentation of your entry is just as important as the content itself.By crafting a compelling presentation, you can effectively convey the value and impact of your work, leaving a lasting impression on the judges.

Tell a Story

The most compelling entries are those that tell a story. To create an impactful entry, it's important to highlight the challenges you faced, the actions you took, and the results you achieved. One way to strengthen your narrative is by incorporating relevant data and metrics to back up your claims and demonstrate the tangible impact of your work. 

Here's how you can effectively use metrics in your award entry:

    1. Showcase Quantifiable Results: Highlight metrics like revenue increases, sales growth, cost savings, customer satisfaction ratings, or market share gains to demonstrate the impact of your initiatives.
    2. Illustrate Progress Over Time: Use time-based metrics to show how your project or strategy has evolved, emphasising key milestones and achievements.
    3. Emphasise Comparisons: Include comparative data to highlight your performance against industry benchmarks or competitors, showcasing your standout position.
    4. Add Human Touch: Incorporate compelling customer testimonials or case studies that demonstrate the positive impact of your products, services, or initiatives.

While metrics provide valuable evidence of your accomplishments, they are only part of the equation. To truly engage the judges, you must weave a compelling narrative that brings your metrics to life. To create a compelling award entry, share the story behind the numbers - highlighting the challenges you encountered, the innovative strategies you implemented, and the perseverance that drove your success. So, let your metrics serve as supporting evidence, while your story takes centre stage. This powerful combination will make your award entry truly unforgettable.


By following these tips, you can write a strong award entry that showcases your achievements and increases your chances of success. And if you do win, be sure to make the most of the opportunity by promoting your award on your website, social media, and other marketing materials!

If you are a business that trades across the Irish Sea, don't miss out on the opportunity to be recognised for your successes. Apply now for the 2023 Causeway Awards and you could join the ranks of winning businesses across the Irish Sea. And for those who are not entering, be sure to purchase your tickets to the event to celebrate and network with other top businesses in your region.

We can't wait to see the amazing entries from businesses across Scotland, Ireland, and Northern Ireland! Find out more about our awards and enter here

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