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Communicating and Marketing your way out of Covid-19

Jun

29

How to position your business to not only survive but thrive post Covid-19!


Seize the opportunity’, ‘stay the course’, or cut your marketing budget to ‘live to fight another today’. What is your strategy for post Covid marketing?

Hear from senior marketing executives, Judith O’Leary MD of Represent and Caroline McGrath MD of The Media Shop on how to position your business to not only survive but thrive post Covid-19.

Coronavirus lockdown has caused a significant shift in the way we behave and how we consume content; Caroline will provide insight into consumers’ lives and their media use before and during lockdown. As we move out of the acute lockdown phase, she will look at how marketers and brands might capitalise on new consumer behaviours, and what advertising channels they should invest in now. 

Judith will discuss the importance of post-pandemic messaging and content tailored to your customer's attitude about your brand, and its place in the world.  What are the quick wins that will get you out of the trenches fighting post lockdown.






For further information about our events, please get in touch with us at events@causewayexchange.net



Speakers

Judith O'Leary, Causeway and MD of Represent

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Judith O’Leary is a Director of Causeway and Managing Director of Represent, an award winning communications digital consultancy with offices in Fife and Edinburgh. Originally from Cork, Ireland, Judith moved to Cambridge in 1989 where she cut her teeth in PR at Cambridge University before moving on to work with Singapore Telecom and Comcast on the roll out of cable throughout East Anglia. She moved to Scotland in 1993 and began working for a PR consultancy GTPR, now HAVAS. She was made managing director in 1996 overseeing the launch of Warburtons in Scotland and working on major campaigns such as Windows’95, Scottish Power, Tennents Taverns and Teachers. Judith launched her own agency in 2001 which has been shortlisted for numerous awards including CIPR outstanding consultancy and has extensive expertise in FinTech, food & drink, sustainability, travel and tourism, education and professional services. Providing integrated PR & digital services Represent is driving business growth, Judith has a powerful track record of innovative problem solving which demonstrates her vast experience and expertise. She was recently awarded Creative Leader of the Year.

Caroline McGrath, The Media Shop

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Caroline is Managing Director of The Media Shop Scotland. She graduated from Queen’s University with a degree in Computer Science. She started her career with IBM in Warwick as a Computer Programmer. She then spent two years as a nomadic computer analyst, roaming the world in search of a peg on which to hang her talents. She returned to Belfast in 1990 and a chance computer project with an advertising agency introduced her to the world of advertising, working with clients such as BMW, Northern Bank and Teacher’s Whisky, and her career change was set. In 1992, Caroline joined The Media Shop Scotland and the rise to Board Director swiftly followed. She became Managing Director in 2000 and has led the company through its most successful years. Her high standards of excellence have helped position the company as one of Scotland’s leading media independents. She is responsible for annual client advertising budgets ranging from £100K to £3M. Caroline has worked with many of the UK’s leading brands across a vast range of sectors including retail, energy, housing, tourism, transport, food and drink, and the public sector. In her spare time, Caroline enjoys dog walking, hen-keeping and watching/playing tennis with her family.

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Communicating and Marketing your way out of Covid-19

Online via Zoom

Date & Time

Mon, 29 June 2020

16:00 - 17:00

Location

Online via Zoom
Online via Zoom
Online via Zoom

Online via Zoom
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