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Aoife O'Sullivan
Events and Membership Engagement Manager
Aoife O'Sullivan is Causeway's Events and Membership Engagement Manager. Her role is to manage the membership engagement activity for Causeway, primarily through hosting events in Scotland, Ireland and Northern Ireland. These events focus on issues of significance to businesses on both sides of the Irish Sea, as well as offer networking opportunities for Irish and Scottish-based business leaders and professionals. She also manages the communications and marketing for Causeway, and she is the main point-of-contact for the members.
Originally from Greystones, Co Wicklow, Aoife has lived in Edinburgh, Scotland for over 20 years. Having graduated from Edinburgh Napier University with a BA in Communication, her communications and marketing career has moved in a number of diverse sectors, including over 10 years combined of membership engagement experience with the Royal Zoological Society of Scotland and most recently the Royal College of Surgeons of Edinburgh where she worked for over seven years and led a multidisciplinary communications and marketing team.
With a career background primarily in health, education, and tourism sectors, she is an experienced multi-channel marketer and brand builder and has a strong track record of delivering integrated marketing communications activity. In particular, she has had success in delivering targeted recruitment and retention campaigns for segmented audiences, and in building organisations' reach, brand engagement and reputation.